I can only think that the company Loreo got it’s name from their flagship product, a body cap sized lens that has the look and shape of an Oreo cookie. I recently picked up one of these Loreo Lens in a Caps and I was pleasantly surprised by it.
The Loreo Lens in a Cap only costs around $20 and its been harshly criticized by online reviewers for it’s softness, distorted edges and lack of contrast, all things that I get a kick out of. I re-ignited my interest in photography in college with a lo-fi plastic junk camera that I picked up at a Goodwill, so it takes a lot worse to keep me away. Not only do I enjoy the lo-fi look this lens brings to any camera you mount it on, but also enjoy the challenge: shooting with a crappy fixed focus 35mm lens means you have to get creative. The quality of a photograph taken with this lens rests entirely on the strength of the composition and subject matter, the lens does none of the lifting.
But that’s not to say that the Loreo Lens in a Cap has no charm. The soft edges lend a retro feel to the images, and the fixed focus throws the foreground out of focus at f/5.6, which creates a unique look. You can shoot at f/64, which turns the lens into a sort of optical pinhole, and with the spin of a junky plastic wheel you can also shoot at an aperture of f/8, f/16 and f/32, but I preferred to stay at f/5.6 for it’s softness and shallower depth of field. At any aperture the lens gives you a flat, faded look, but it’s easy to add contrast in post, especially if you shoot in RAW like I did with these shots.
The lens comes in several mounting options and I went with the Canon EOS mount. I used this lens on both my Canon Rebel and a Sony A7R II with a Fotodiox Canon EOS to Sony E-mount adapter. I enjoyed shooting with both cameras but the A7R II’s full frame gave me a much nicer field of view and revealed more softness on the edges of the lens. 35mm just seems to pair nicer with the full frame format, even though I probably committed some kind of photographic crime by mounting such a crappy lens on such a beautiful high end camera.
Finally, I have to admit that I just like the look of the dang thing. It’s light, tiny and, as previously mentioned, Oreo cookie shaped, and it just looks cool mounted on my camera. I’m a hipster at heart and I like to shoot photos and videos with unique and obscure gear, and the Loreo Lens in a Cap, if not much else, is definitely unique and obscure!